consultant.

Strategist.

straight shooter.

CLARITY

✦

STRATEGY

✦

WIT

✦

CLARITY ✦ STRATEGY ✦ WIT ✦

Areas of expertise

  • My M.A.P. system is the foundation of my consulting work. It’s a structured, consensus-driven process that helps leadership teams align around their brand’s purpose, positioning, and priorities. Whether you’re launching a new brand, repositioning an existing one, or just trying to get unstuck, I’ll bring clarity to your strategy and momentum to your marketing.

  • I provide high-impact consulting for companies navigating mergers, acquisitions, or complete brand overhauls. My structured approach ensures strategic continuity while helping stakeholders buy into the new vision, faster and with less friction.

  • Scaling a solo consultancy requires smart money management. I’ve embraced financial strategies like zero-based budgeting and debt avalanche repayment to reduce risk while growing the business. I offer flexible pricing models — including monthly retainers like $6,500/month — to bring predictability and value to client relationships.

Strategic Brand consulting with M.A.P

For over three decades, I’ve helped organizations solve tough brand problems through a blend of strategic insight, creative thinking, and the structured process I call M.A.P. — the Marketing Assessment Process I developed at Pierson Hawkins and refined during my time with Clarke Advertising and Public Relations.

My M.A.P. system is the foundation of my consulting work. It’s a structured, consensus-driven process that helps leadership teams align around their brand’s purpose, positioning, and priorities. Whether you’re launching a new brand, repositioning an existing one, or just trying to get unstuck, I’ll bring clarity to your strategy and momentum to your marketing.

Bill Pierson

Nice to meet me, I’m Bill—

A seasoned brand strategist and executive-level marketing professional with decades of experience helping organizations clarify who they are, what they stand for, and how to connect with the people they serve. My work has supported both B2B and B2C brands — from local disruptors to globally recognized names — in crafting positioning strategies that are not only innovative, but grounded in proven best practices.

What I bring to the table is a mix of sharp strategic thinking, creative insight, and a collaborative mindset. I’m known for helping teams make confident decisions in complex environments—and for keeping the process grounded, productive, and yes, even enjoyable. I take the work seriously, not myself.

Whether I’m guiding an executive team through a major rebrand or facilitating a workshop to define brand voice, I bring curiosity, structure, and a deep belief that great brands are built from the inside out — with consensus, clarity, and a little bit of wit.

i help your team get aligned, move faster, and win bigger—with less guesswork.

Let’s meet

Set a 30-minute complimentary discovery meeting to see how we can solve your marketing problem or help optimize your business.

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